"Just a little better"? What kind of a bank slogan is that? Wouldn’t a far more grandiose statement or overstatement be more appropriate? Something like "You can bank on it" or "Exceeding your dreams everyday." True, a slogan along those lines would be a lot more bank-ish than "Just a little better." But is "bank-ish" a good thing? Look at the things that we now associate with that word. Bank-ish is impersonal. Frustrating. Disappointing. Unpleasantries that we’ve all come to accept as part of the banking process. Just like we’ve come to accept the bank-ish overstatement. Seems strange doesn’t it? We think so.
And that’s exactly why we pride ourselves at Compass Bank on being as un-bankish as possible. Hence our much understated slogan. "Just a little better" means that we do things to make your banking experience better at every turn. Things like free ATMs and rebates for the ATM fees that other banks charge you. Staying open on holidays when other banks are closed. Giving you someone to call – a live person to contact when you open a checking account. Just to name a few. Real, tangible differences that add up over time.
Added up, do all these "just a little betters" equal "much better" or "way way better"? We’ll let you be the judge. For now we’ll just focus on the little things. And if your experience with us exceeds the expectations you had based on our rather understated slogan, well, we can live with that.
